| 1-Dont try to cram or spend more time here just read it fast and cover syllabus then practice MCQ's cheptor of same topic to check your progress. . |
| 2-Wrong options are also given but dont concentrate there, Right answer is in bold format. |
| Q1 ⇒ Which of the following statements is correct? Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. [other wrong options] [Discuss in forum] |
| Q2 ⇒ All of the following are the examples of unsought goods EXCEPT: Course books [other wrong options] [Discuss in forum] |
| Q3 ⇒ The consumer’s estimate of the product’s overall capacity to satisfy his or her needs is called: Product Value [other wrong options] [Discuss in forum] |
| Q4 ⇒ A company designs the product with little or no input from customers, the company is practicing which of the following concept? Product concept [other wrong options] [Discuss in forum] |
| Q5 ⇒ At least how many parties should be included in “Exchange”? Two [other wrong options] [Discuss in forum] |
| Q6 ⇒ If actual performance exceeds the expected performance of the product, then customer is _____________. Delighted [other wrong options] [Discuss in forum] |
| Q7 ⇒ In marketing theory, every contribution from the supply chain adds ________ to the product. Value [other wrong options] [Discuss in forum] |
| Q8 ⇒ The ________ refers to the various companies that are involved in moving a product from its manufacturer into the hands of its buyer. Distribution chain [other wrong options] [Discuss in forum] |
| Q9 ⇒ Companies selling mass consumer goods and services such as soft drinks, cosmetics, air travel, and athletic shoes and equipment spend a great deal of time trying to establish a superior brand image in markets called ________. Consumer markets [other wrong options] [Discuss in forum] |
| Q10 ⇒ __________ refers to the information a consumer has stored in their memory about a product or servic Product knowledge [other wrong options] [Discuss in forum] |
| Q11 ⇒ When a manager focuses on making whatever products are easy to produce, and then trying to sell them, that manager has a _____________ orientation. Production [other wrong options] [Discuss in forum] |
| Q12 ⇒ Need becomes ________ when they are directed towards a specific object. Want [other wrong options] [Discuss in forum] |
| Q13 ⇒ Red Cross blood donations are considered to be specialty products and, therefore, have a specialty offer to the consumer. FALSE [other wrong options] [Discuss in forum] |
| Q14 ⇒ Merchant wholesalers sell goods and services directly to final consumers for their personal, non business us FALSE [other wrong options] [Discuss in forum] |
| Q15 ⇒ A dissonance-reducing buying behavior is designed to probe consumers’ hidden, subconscious motivations. FALSE [other wrong options] [Discuss in forum] |
| Q16 ⇒ SSTS refers to __________. Self- Service Technologies [other wrong options] [Discuss in forum] |
| Q17 ⇒ If a firm is practicing ___________, the firm is training and effectively motivating its customer-contact employees and all of the supporting service people to work as a team to provide customer satisfaction. Internal marketing [other wrong options] [Discuss in forum] |
| Q18 ⇒ __________ is the physical surroundings or the physical facility where the service is produced, delivered and consume Servicescape [other wrong options] [Discuss in forum] |
| Q19 ⇒ What are the five principle dimensions to judge service quality? Reliability, responsiveness, assurance, empathy, tangibles [other wrong options] [Discuss in forum] |
| Q20 ⇒ __________ are the only service distributors which o not require direct human interactions. Electronic channels [other wrong options] [Discuss in forum] |
| Or |