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Which of the following statements is correct? | |
A. | Marketing is the term used to refer only to the sales function within a firm. [Wrong Answer] |
B. | Marketing managers don't usually get involved in production or distribution decisions. [Wrong Answer] |
C. | Marketing is an activity that considers only the needs of the organization; not the needs of society as a whole. [Wrong Answer] |
D. | Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. [Correct Answer] |