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Marketing management is ________. | |
A. | Managing the marketing process [Wrong Answer] |
B. | Monitoring the profitability of the company’s products and services [Wrong Answer] |
C. | The art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value [Correct Answer] |
D. | Developing marketing strategies to move the company forward [Wrong Answer] |